Hey, my name is

Parker
Martin

Brand Designer

Brand Designer and Creative Lead with 11 years of experience building global technology brands, digital experiences, events, and motion design.

FEATURED WORK

Hansen Technologies

Unifying a Global Software Portfolio

Following Hansen’s acquisition of Sigma Systems, I helped translate corporate strategy into a cohesive product brand system spanning digital experiences, marketing campaigns, sales enablement, and customer communications.

Skills Highlighted

  • Brand Systems
  • Enterprise B2B
  • Product Marketing
  • Art Direction

Hansen Technologies

Designing Global Event Experiences

Led the creative development of international trade show experiences, including large-format graphics, motion content, presentations, and supporting campaign assets for major telecommunications and utility industry events.

Skills Highlighted

  • Experiential Design
  • Motion Design
  • Environmental Graphics
  • Event Marketing

Hansen Technologies

Industry Insight Webinar Series

Created and maintained the visual identity for a 23-episode thought leadership webinar program, producing motion graphics, promotional campaigns, presentation assets, and video content that supported customer engagement initiatives.

Skills Highlighted

  • Content Marketing
  • Motion Design
  • Video Production
  • Campaign Design

John Howard Society BC

Building a Multi-Organization Digital Ecosystem

Designed and launched a scalable web platform supporting multiple regional John Howard Society organizations across British Columbia, balancing consistency, accessibility, and local organizational needs.

Skills Highlighted

  • UX Strategy
  • Design Systems
  • WordPress
  • Stakeholder Management

Community Identity & Real Estate Branding

Designed the Gates of Kent identity for Reid’s Heritage Homes, developing a logo and visual system that helped establish a strong sense of place for a growing residential community.

Skills Highlighted

  • Brand Identity
  • Print Design
  • Logo Design
  • Marketing Collateral

Evolve 2015

Conference Branding & Event Experience Design

Led the branding and creative direction for Sigma Evolve 2015, an annual user conference that brought together over 450 telecommunications professionals in New Orleans. Developed the event identity, environmental graphics, motion content, and attendee experience across digital and physical touchpoints, contributing to a 28% increase in registrations year-over-year.

Skills Highlighted

  • Event Branding
  • Creative Direction
  • Motion Graphics
  • Environmental Design

SELECTED EXPERIENCE

Hansen Technologies

JUL 2014 – JUL 2025

Built and governed a global brand system used across 28 offices worldwide

  • Led post-acquisition rebrand initiatives
  • Unified 12 enterprise software products
  • Designed websites, campaigns, tradeshows, webinars, and video content
  • Managed brand consistency across global marketing teams

Produktiv AGency

AUG 2025 – FEB 2026

Designed and launched websites and digital experiences for startups, non-profits, and public-sector organizations

  • John Howard Society BC
  • RWA Labs
  • Trakt
  • Multi-site WordPress ecosystems

Thrive Games

APR 2014 – JAN 2018

Co-founded an indie game studio and led creative direction for a Kickstarter-funded fantasy RPG

  • Brand Identity
  • UI/UX
  • Pixel Art
  • Steam Early Access Launch

Factor[e] Design Initiative

AUG 2012 – MAY 2014

Created brand identities, websites, and community branding for organizations throughout Southern Ontario

  • Gates of Kent
  • Indwell
  • CASTLE
  • Meaford Group

My sKILLS

View All

01.

BRAND & ART DIRECTION

Crafting cohesive visual identities from the ground up or refreshing existing brands. Includes logo development, typography,
color systems, and brand guidelines.

02.

CREATIVE LEADERSHIP

Leading creative teams and collaborating with marketing, product, and external agencies. Managing timelines, feedback cycles, and brand cohesion.

03.

CORPORATE COMMS

Designing assets for internal and external comms: presentations, executive reports, internal newsletters, and marketing campaigns.

Have a great idea?

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Contact Me