CASTLE Project

This identity was created during my employment at factor[e] design initiative, which has rebranded to Parallel in Hamilton, Ontario. I designed the CASTLE logo to be clean and simple, evocative of strength and perseverance. It features a castle turret with a superimposed awareness ribbon to create an entrance. The rigid structure of the turret’s merlons represent defence upon early detection of cancers. Additionally, the CASTLE logo was made available in a horizontal layout for use when appropriate. The CASTLE logo was designed to be used in alternate colours to reference specific cancer programming: Blue to reference colorectal cancer, Pink to reference breast cancer, and Teal to represent Cervical Cancer. These were the specific cancers that the CASTLE project was created to address, and provide early-detection screening in lower income / impoverished areas.